FUKUBISUI JAPANESE HERBS

"Amulet Cosmetics" for Modern Skin

Modern skin is in a harsh environment where inflammation can occur at any time due to the accumulation of daily damage such as stress, air pollution, and ultraviolet rays. FUKUBISUI was born as a brand concept to care for such troubles in advance, and further care for skin problems that have already occurred such as rough skin, dryness, stiffness, sunburn, sensitivity, and allergies*. It supports unstable skin like a household medicine in every home. *Checked by dermatologists and pediatricians during production.

Abundant blessings of Japanese herbs
used as medicinal herbs in Japan since ancient times

As it is said, "Plants grown in that land should be eaten in that land to fully enjoy the power of nature," plants that have been familiar to Japan since ancient times should suit Japanese skin best! We have packed plenty of blessings of plants related to Japan, including medicinal herbs that have been used for skin care as grandmother's wisdom since long ago. As you continue to use it, the foundation of your skin will be prepared, leading to beautiful skin that is less susceptible to damage.

Together with your loved ones

A genderless skin care series that can be used by the whole family, from children to the elderly, regardless of gender. The simple modern package blends in with the interior. Please use it with your loved ones as a savior for your skin.

How FUKUBISUI was born

Two people with "weak skin" who have worked as editors and writers in the beauty industry for many years wanted skin care that they could use with peace of mind when they were in trouble, so they decided to develop it.「Strongly realizing that it was said that "Plants grown in that land should be eaten in that land to fully enjoy the power of nature," and thinking「Plants that have been familiar to Japan since ancient times should suit Japanese skin best!」we packed the blessings of Japanese plants, including medicinal herbs that have been used for skin care.

After spending many years on prototypes, it was finally completed in 2011. At that moment, it was as if the god of beauty and fortune had brought this water. So, with the thought "I want people with skin troubles like me to become beautiful and happy with this water (lotion)!", I named it Fukubisui = FUKUBISUI.

Furthermore, saying "Since it's a cosmetic, it's meaningless if the skin doesn't become beautiful!", we aimed not only to prevent rough skin but also to lead to skin that is confident even without foundation, which is "healthy" and "beautiful" beyond that.

It is loved by many people with sensitive skin, atopic dermatitis, acne, and allergies, and those who have overcome their worries have realized no-foundation skin.13 years after its release, the total sales of the series have exceeded 1.7 million bottles, and we have helped many skins.

Supervision: Beauty Producer Kazuyo Makino
Profile
While continuing to disseminate information on beauty and health for over 20 years in numerous magazines, newspapers, WEB, TV, etc., she is also active in product development, consulting, and as an advisor for major cosmetic brands, convenience stores, etc. She is also well-versed in fields such as cosmetics, cosmetic dermatology, and scents. She disseminates various information related to beauty through talk shows and TV shopping.

Development: Fukubigin Co., Ltd. Representative Mayumi Mukai
Profile
After gaining work experience in the financial industry, she joined the company in 2007 and became Representative Director and President in 2014. Based on the corporate philosophy of "Making people happy through beauty," she handles editor & writer for beauty planning, cosmetic planning and development, beauty business consulting for companies, and beauty select shops and salons. Japanese Herb Instructor.

Why did we start with "Lotion"?

"FUKUBISUI" first focused on "water". Developer Kazuyo Makino sometimes had rough skin even with tap water when her skin was sensitive. However, water has a great power to soften the skin and bring transparency. We wanted to enjoy this power of water even with sensitive skin - thinking so, we started researching lotions that can be used even on sensitive skin. Then we arrived at one answer! That is "do not use surfactants". Taking advantage of the principle that it stings because it enters the skin, we do not use surfactants so that it does not penetrate more than necessary. However, "FUKUBISUI" has been well received for its good skin blending. We succeeded in creating an exquisite balance of texture by combining ingredients that improve skin blending. And one more thing. "FUKUBISUI" is 500ml per bottle. This is because we want you to use plenty of lotion. We tell you that one bottle per month is a guide. By using it up, your skin will become soft and full of transparency.​

Each STORY of FUKUBISUI

What FUKUBISUI aims for is the best skin in your history. That is why we generously invested the wisdom and skills of beauty specialists, made prototypes dozens of times until we were satisfied, and spent many years making it. For example, thinking "It's meaningless unless you use plenty of it splashingly!", the lotion is a large capacity of 500ml. Because "I want to blend it into the skin plenty", the gel is blended in the same ratio as skin oil: moisture. There is an extraordinary!? commitment to every item. We also introduce each of those stories on the blog.